Back a number of years ago just having a website was enough to get your company a good push of extra customers. In just a short amount of time though the bar for website design has sky rocketed and now so much more is expected of any company website. If you would like to know a bit about the basics of good HVAC website design, take a look at any of my other blog posts about the topic. In this post however I want to discuss some of the cherry on top kind of website functions and add ons that really distinguish your company from any other and put you on top. While the basics of HVAC website design should of course come first, once you have double-checked that your website is in a good place for everything else, compare against this list to make sure that your company website is meeting all of the standards.
- Make sure that your company is present on different social media platforms and then make sure that those platforms are linked to your website. If you have a company Facebook page, blog, company LinkedIn page, Instigram, anything, make sure that it is connected. On the other hand if you have your social media connected to your website, make sure that you are using it and updating it. If your website links to a Twitter account that hasn’t had a new post in a year or so it is doing more damage than good to your HVAC website.
- Make sure that all of the links, videos or flash sites are cross-browser compatible. It reflects really poorly on your company if you have a link to a video or something that does not work because someone is using a different browser. If your company links to a YouTube video, check in sometimes to make sure that it still works. Usually things do not get messed with too much on YouTube but if it does get taken down for any reason and no one in your company checks it can go unnoticed for quite a long time.
- If you do have videos on your website, have your HVAC website designer see if they can make the videos play automatically when the page is loaded. Then you might have a chance of catching the users attention. If not there is actually a fairly small chance that they will click on the video them selves. If you do this though make sure that the video is applicable and provides useful information to the viewer.
Once you have these things checked out on your company HVAC website, hopefully you will have a beautiful and interesting website design that will bring people in and keep them interested. Do not forget to keep updating and working on your website though. There are always new things that are developed and if you keep your website stale for even a few months it can really be noticeable and make a bad impression on your company.